5 Best Real Estate Keywords Search Tools in 2017

Finding the right keywords for your real estate business is the real challenge. In fact, it is very crucial to start with. You need to search the right keywords that will attract the right audience for your business. At the same time, you need to think about the competition. The keywords that you should use should pass through your competitors or you need to search for words that have less competition that will likely help you to rank at search engine sites. This doesn’t mean that you need to look for the terms that nobody is searching and chasing for you are losing your main objective. Instead, you need to find something that attracts enough people for your real estate website but less competition. Tough, huh? This is why you need to use keywords search tools so you can carefully study your keywords and decide which ones to use.

However, if every realtor is using the same famous real estate keyword research tools then they will all come up with the same results. The key is to use one or two keyword search tools and match the results.

Here are some of the best keyword search tools that you can use for your real estate website this 2017.

Google Keyword Planner

This is one of the most famous keyword search tool but you might still want to consider this for reference and to match the other results you find in other search tools. This tool is free and integrated directly with Google AdWords. You need to have Google AdWords account to use this tool. You can sign up for free. The advantage is that it provides you deep information. It also gives you a monthly estimate of impressions based on the keyword phrase and offers you numerous ways to filter keyword searches. However, this tool will not show you how your real estate website is doing in search engines with the given keyword.

SEOBook’s Keyword Suggestion Tool

This is a great website by Aaron Wall that draws search data from different reliable sources. You can use this as a cross-referencing tool.

adCenter Add-in (for Excel)

You might also want to test your keywords with Microsoft keyword tool. It might be limited to MSN data but it will give you interesting insights that will guide you with your keyword strategy. It is not only Google that you wanted to please, but you might also want to rank with other search engines sites like MSN.

WordTracker

Small real estate businesses are using WordTracker to not only research for keywords but also to build new links which you can’t found in other search tools. It also helps you to develop a SEO strategic platform. The only limit of this tool is that some of the times the results it gives are fewer than its competitors.

SEMRush

This is a great tool to keep an eye with your competitors. This tools offers a lot more than the others. You can add your URL to see what keywords are ranking with your website or you can add your competitors URL to see which words rank with it.

Real Estate Brokers & Agents – Create an Additional Monthly Income Stream

This article is about how to create an additional monthly income stream from your clients. It will help you and your clients. Your clients will think of you every time they pay their monthly bills. This can improve your relationship with your clients or customers.

Every client you have whether they are buying a home, selling a home or renting a property must have the basic essential services that everyone uses. What if you could offer as part of a total package services they will need at great rates?

Realize this, they are going to pay these services every month for the rest of their life. You can’t pay off your utility bills. This helps them, creates a monthly residual income stream for you and strengthens the relationship with your clients. The ability to save them money in many cases, help feed hungry children at the same time, is a win-win situation.

At the same time you are over time creating a safety net, a plan B, that can turn into a plan A for you and your family. When you have those down months that everyone has, you will have created a steady monthly income from each and every customer that you have helped with their essential services.

I think you will agree the relationship you create with your clients or customers is so important. You are hoping not only for them to think of you when they need a home, but you are also hoping for them to refer people to you. When you add this tool to your arsenal you are offering something for them most people are not. You are likely helping them save money! In today’s environment when you can help your customer save money while at the same time helping to feed hungry children in North America. It’s a win-win for all parties involved!

What if you could enable your clients to get their cell phone or energy bill free just by referring people? That is all possible in today’s marketplace. You have the vision to think long-term and position yourself in a position for success.

In summary everyone pays these services anyway. You may sell or rent a home to someone who is there for the rest of their life. Imagine getting paid monthly on these services when you would otherwise earn a commission one time. They have no choice. Why not position yourself to be a part of that very lucrative income stream?

How to Throw a Customer Appreciation Party in The Mortgage Business

Past customers are the key to long-term success in the mortgage business. A customer appreciation party is one way to show your past customers that you are their mortgage consultant now and in the future. It is the best way to meet your customers after the loan has closed and once again thank them for their business. Continual contact after their loan closes using emails, mailings, and phone calls are useful tools to stay in-touch. You can keep them informed of new programs, cash-out options, or savings possibilities, but appreciation parties are one of the few ways that will allow you to meet them face-to-face. The following party suggestions will help you create customer loyalty, additional referrals, and increased transactions.

1. Guest List – Start by inviting all the customers you have closed a mortgage for in the past 2 years. If your company mails customer satisfaction surveys to your past customers, make sure you review them when creating your invitation list. If you have had any extremely unhappy customers, do not invite them to the event. Add repeat customers and realtors, insurance agents, builders, contractors, and attorneys that are good referral partners. Always invite the members of your staff including: processors, closers, post closers, receptionists, sales managers, and anyone who may have had contact with some of your past customers.

2. Budget – Contact your sales manager or main office and ask them for a budget for your customer appreciation party. Try to collaborate with a title company, credit repair company, contractors, or insurance agent as a sponsor to increase the budget for the party.

3. Pick a Venue – Depending on your budget, you may be able to book a party center, rent a pavilion at a park, or chose to have a barbeque in your parking lot. Just remember, customer appreciation parties should be a party, not a sales event.

4. Party Details – Price out and decide on the time and day or your event. Would business hours or a weekend entice more attendees? Choose your food, drinks, and entertainment. Do you want to hire a disk jockey or hire a band? Do you want to have a bounce house for the kids or money machine booth for the adults?

5. Promotional Items – Do you want to offer all guests a door prize for attending? Maybe, you can have a grand prize and ask the sponsors of the event to provide gift cards. You can encourage your past customers to attend the party by promoting prizes offered at the event, such as: televisions or vacations. Inexpensive gifts such as: hats, t-shirts, coffee mugs, and promotional items at the party are fine, but make sure you also have some expensive gifts to attract more past-customers to your party.

6. Invitations – Mail invitations to all guests and follow-up with email invitations 3 weeks prior to the party. Ask anyone who will be attending to RSVP, so you have an idea on how much to buy for the party. One week before, follow-up with phone calls to any past customers that haven’t responded.