In 1972, "Festival '72", held on July 21–23, took in 175,000 guests. In 1973 the festival adopted the present name "Bumbershoot", grew to five days, and pulled in 200,000 visitors. National acts included Cal Tjader, Joe Venuti, and John Handy. In 1974 it grew again, to 10 days and 325,000 visitors. The festival opened with a "Renaissance Processional" for the kilometer or so from downtown to the center; Mayor Wes Uhlman and most of the city council participated that year, in roles ranging from clowning to reading children's stories aloud to, in the mayor's case, running the Lost Child Center. Another prominent Bumbershoot event from this era was the Bumbernationals Artists' Soapbox Derby, which continued into the early 1980s. 1975's 11-day festival was produced by Parks Department employee John Chambless, a former University of Washington professor of history and philosophy who had produced the 1968 Sky River Festival, a Pacific Northwest hippie-era festival.
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