There have been criticism over the anthropomorphism approach of the toy line, as well as the franchise overall. Prior to the Equestria Girls film's release, several mothers spoke to the New York Daily News stating concerns about the humanized characters, describing them as "too sexy", "anorexic", "going back to the original Barbie" or "looking like Bratz dolls", and several feared allowing their children to be influenced by the looks. However, some considered it reasonable with other current media such as The Little Mermaid, with one parent stating she felt that it isn't "any worse than Ariel in a bikini top for two hours". Slate's Amanda Marcotte considered that the characters' change to human form was to popularize Equestria Girls with the adult fanbase of Friendship Is Magic, who she claims "have expressed a strong interest in seeing the Ponies in sexy, humanized forms". However, many of these adult fans expressed disappointment in the announcement of the franchise and the characters, considering Equestria Girls to be trying to pander to this older audience, and that the approach "goes against everything that Pony was trying to prove". Craig McCracken, speaking for his wife Lauren Faust, Friendship Is Magic's creative showrunner for the first two seasons before stepping down, stated that McCracken felt she "wasn't the biggest fan" of Equestria Girls, opining that the approach of turning the pony characters into humans would have gone against the way she wanted to take the television series.
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