Ernie Ball did not create anything new — he simply saw a demand and improved upon existing products and found ways to better fulfill market demands. By the early 1970s he took the company global by establishing distributors in Europe and Asia. Jimi Hendrix, Eric Clapton, Pete Townshend, and other rock icons were stringing up Slinkys, a trend that continues into the present, making Ernie Ball the second biggest string manufacturer in the country. He was unorthodox in his management methods, disregarding market surveys, preferring instead to test products in the marketplace to see if they would succeed. He regarded profit-and-loss as necessary evils and trusted his instincts. In the early eighties the company bought the Music Man Company, expanding into the production of high quality guitars, basses, and amplifiers with Leo Fender making the instruments and Tom Walker building amps. Ball, along with former Fender employee, George Fullerton, was instrumental in the development of the first modern acoustic bass guitar, introduced under the Earthwood brand in 1972. Although unsuccessful, surviving models are highly collectable.
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