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The social transformation model of humour predicts that specific characteristics, such as physical attractiveness, interact with humour. This model involves linkages between the humorist, an audience, and the subject matter of the humour. The two transformations associated with this particular model involves the subject matter of the humour, and the change in the audience's perception of the humorous person, therefore establishing a relationship between the humorous speaker and the audience. The social transformation model views humour as adaptive because it communicates the present desire to be humorous as well as future intentions of being humorous. This model is used with deliberate self-deprecating humour where one is communicating with desires to be accepted into someone else’s specific social group. Although self-deprecating humour communicates weakness and fallibility in the bid to gain another's affection, it can be concluded from the model that this type of humour can increase romantic attraction towards the humorist when other variables are also favourable. The social transformation model can also be followed in teaching and lecturing where humour is used to improve the cognitive capabilities of the students. Humour could create a positive and informal classroom environment that triggers students’ enthusiasm and interest.

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