By the late 1980s, there had been a significant resurgence in Glasgow's economic fortunes. The "Glasgow's miles better" campaign, launched in 1983, and opening of the Burrell Collection in 1983 and Scottish Exhibition and Conference Centre in 1985 facilitated Glasgow's new role as a European centre for business services and finance and promoted an increase in tourism and inward investment. The latter continues to be bolstered by the legacy of the city's Glasgow Garden Festival in 1988, its status as European City of Culture in 1990, and concerted attempts to diversify the city's economy. However, it is the industrial heritage that serves as key tourism enabler. Wider economic revival has persisted and the ongoing regeneration of inner-city areas, including the large-scale Clyde Waterfront Regeneration, has led to more affluent people moving back to live in the centre of Glasgow, fuelling allegations of gentrification. In 2008, the city was listed by Lonely Planet as one of the world's top 10 tourist cities.
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