The rapid ascension of the Instagirls has accelerated a decade-long reassessment of the interaction between fashion and mass consumption.  Jenner's adeptness at connecting with Millennials online has given her access to a large demographic market, with the ability to segment her fanbase and find ideal clients. Designer Sally LaPorte claimed Jenner's approval of her line helped the designer key into the particulars of her ideal buyers.  Former Calvin Klein Women's Creative Director Francisco Costa praised Jenner's social cachet: "Her social media reach is just incredible […] As a house, you become part of the culture by embracing someone like her. " Jenner's ongoing participation in Calvin Klein promotions have proven to be profitable, as parent company the Phillips-Van Heusen Corporation announced a 13% increase in Net Sales over the previous year's 1st quarter on May 26, 2016, with the financials also indicating a 10. 5% increase in Revenue As Reported over the previous year's quarter, and a 20. 1% increase in Constant Currency Earnings before Interest and Taxes over the previous year's quarter.  According to CEO Emanuel Chirico, increased earnings reflect restructuring of the company's global creative strategy for Calvin Klein and its associated #MyCalvins ad campaigns. 
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