By the 1980s, televised college football had become a larger source of income for the NCAA. In September 1981, the Board of Regents of the University of Oklahoma and the University of Georgia Athletic Association filed suit against the NCAA in district court in Oklahoma. The plaintiffs stated that the NCAA's football television plan constituted price fixing, output restraints, boycott, and monopolizing, all of which were illegal under the Sherman Act. The NCAA argued that its pro-competitive and non-commercial justifications for the plan – protection of live gate, maintenance of competitive balance among NCAA member institutions, and the creation of a more attractive "product" to compete with other forms of entertainment – combined to make the plan reasonable. In September 1982, the district court found in favour of the plaintiffs, ruling that the plan violated antitrust laws. It enjoined the Association from enforcing the contract. The NCAA appealed all the way to the United States Supreme Court, but lost in 1984 in the 7–2 ruling NCAA v. Board of Regents of the University of Oklahoma. (If the television contracts the NCAA had with ABC, CBS, and ESPN had remained in effect for the 1984 season, they would have generated some $73. 6 million for the Association and its members. )
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