According to public opinion surveys in Europe and the United States, pink is the color most associated with charm, politeness, sensitivity, tenderness, sweetness, softness, childhood, the feminine, and the romantic. Although it did not have any strong negative associations in these surveys, few respondents chose pink as their favorite color. Pink was the favorite color of only two-percent of respondents, compared with forty-five-percent who chose blue. Pink was the least-favorite color of seventeen percent of respondents; the only color more disliked was brown, with twenty percent. There was a notable difference between men and women; three percent of women chose pink as their favorite color, compared with less than one percent of men. Many of the men surveyed were unable to even identify pink correctly, confusing it with mauve. Pink was also more popular with older people than younger; twenty-five percent of women under twenty-five called pink their least favorite color, compared with only eight percent of women over fifty. Twenty-nine percent of men under the age of twenty-five said pink was their least favorite color, compared with eight percent of men over fifty.
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