HoMe PaGe



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In the early days of steam powered railways in Britain, the various rail companies advertised their routes and services on simple printed sheets. By the 1850s, with increasing competition and improvements in printing technology, pictorial designs were being incorporated in their advertising posters. The use of graphic artists began to influence the design of the pictorial poster. In 1905, the London and North Western Railway (LNWR) commissioned Norman Wilkinson to produce artwork for a new landscape poster, advertising their rail and steam packet link to Ireland. In 1908, for the Great Northern Railway (GNR), John Hassall produced the famous image of the "Jolly Fisherman" with the "Skegness is so Bracing" slogan. Fortunino Matania painted a number of posters for the LMS. The development of this commercial art form throughout the first half of the twentieth century reflected the changes in British society, along with the changing styles of art, architecture, and fashion as well as changing patterns of holiday making. Terence Cuneo produced poster art for the London, Midland and Scottish Railway, the London and North Eastern Railway, and British Railways.

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