Wildlife has long been a common subject for educational television shows. National Geographic Society specials appeared on CBS since 1965, later moving to American Broadcasting Company and then Public Broadcasting Service. In 1963, NBC debuted Wild Kingdom, a popular program featuring zoologist Marlin Perkins as host. The BBC natural history unit in the United Kingdom was a similar pioneer, the first wildlife series LOOK presented by Sir Peter Scott, was a studio-based show, with filmed inserts. David Attenborough first made his appearance in this series, which was followed by the series Zoo Quest during which he and cameraman Charles Lagus went to many exotic places looking for and filming elusive wildlife—notably the Komodo dragon in Indonesia and lemurs in Madagascar. Since 1984, the Discovery Channel and its spin off Animal Planet in the US have dominated the market for shows about wildlife on cable television, while on Public Broadcasting Service the NATURE strand made by WNET-13 in New York and NOVA by WGBH in Boston are notable. Wildlife television is now a multimillion-dollar industry with specialist documentary film-makers in many countries including UK, US, New Zealand NHNZ, Australia, Austria, Germany, Japan, and Canada. There are many magazines and websites which cover wildlife including National Wildlife Magazine, Birds & Blooms, Birding (magazine), wildlife. net and Ranger Rick for children.
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